The EA4130 by Emporio Armani features a stylized pilot design in a sleek, matte black finish. Lightweight materials and a saddle bridge allow for all day wear-ability. Fitted with grey polarized lenses that minimize glare and provide 100% UV protection from the sun’s rays. Iconic Eagle logo appears on temples while discreet branding is printed on upper left lens.
Emporio Armani Polarized Matte Black Pilot
Storage pouch and cleaning cloth
In terms of a marketing strategy for this sub label, Armani opted for innovative means that included television spots and huge street advertisements. A partnership with the film industry was established, not only for exposure but also as a catalyst for creativity.