This sleek offering from Emporio Armani features a double-bridged modified pilot silhouette, acetate frame construction and barrel hinges. Matching green lenses provide 100% UV protection from the sun’s harsh rays. Discreet logo branding displayed on temples and upper left lens.
Emporio Armani Olive Green Modern Pilot
Soft storage case
- Lens 56mm
- Bridge 18mm
- Temple 140mm
In terms of a marketing strategy for this sub label, Armani opted for innovative means that included television spots and huge street advertisements. A partnership with the film industry was established, not only for exposure but also as a catalyst for creativity.