Emporio Armani offers a men’s sunglass frame that is super lightweight and beautifully designed. Textured temples and branding adorns both temple arms, as well as on the upper left lens. The matte mud frame is fitted with light grey mirrored black lenses that offer 100% UV protection from the sun’s harsh rays.
Emporio Armani Matte Mud Square Sport
Light Grey/Mirror Black
Storage case and cleaning cloth
In terms of a marketing strategy for this sub label, Armani opted for innovative means that included television spots and huge street advertisements. A partnership with the film industry was established, not only for exposure but also as a catalyst for creativity.