This timeless shape from Emporio Armani features a matte blue rubberized rims with transparent, plaid-patterned acetate temples. Steel hinges ensure durability while a saddle bridge allows for all day comfort. Fitted with blue lenses that provide 100% UV protection from the sun’s harsh rays. Branding appears at temples and upper left lens.
Emporio Armani Matte Blue Soft Square
Storage pouch and cleaning cloth
In terms of a marketing strategy for this sub label, Armani opted for innovative means that included television spots and huge street advertisements. A partnership with the film industry was established, not only for exposure but also as a catalyst for creativity.