This sleek model from Emporio Armani features a modified pilot design in a matte black finish. Acetate rims compliment the thin metal bridge and temples creating a modern aesthetic. Fitted with grey lenses that provide 100% UV protection from the sun’s harsh rays. Branding appears at upper left lens.
Emporio Armani Matte Black Modified Pilot
Storage case and cleaning cloth
In terms of a marketing strategy for this sub label, Armani opted for innovative means that included television spots and huge street advertisements. A partnership with the film industry was established, not only for exposure but also as a catalyst for creativity.