This model from Emporio Armani features a matte black acetate frame with grey square lenses. Integrated nose guards and matte black acetate arms with cut out detail which reveals a matte silver metal panel. The signature Emporio Armani Eagle logo is cut out at each temple and the discreet signature Emporio Armani logo is situated on the top of the left lens. Lenses provide 100% UV protection.
Emporio Armani Black Rubber Classic
In terms of a marketing strategy for this sub label, Armani opted for innovative means that included television spots and huge street advertisements. A partnership with the film industry was established, not only for exposure but also as a catalyst for creativity.