The minimalist, modern design of the Emporio Armani EA4123 features a unique lens-bridge that reveals the surprising structural role of the lens. Lightweight propionate frame material and steel hinges ensure comfort and durability. Temples reveal signature eagle logo while brand is etched on upper left lens. Fitted with blue lenses that provide 100% UV protection from the sun’s rays.
Emporio Armani Matte Blue Modern Square
Storage pouch and cleaning cloth
In terms of a marketing strategy for this sub label, Armani opted for innovative means that included television spots and huge street advertisements. A partnership with the film industry was established, not only for exposure but also as a catalyst for creativity.