This model from Emporio Armani is all about comfort and style. The classic soft square design is paired with thin metal temples for a light weight eyewear experience. The brown silver mirror lenses provide 100% UV protection from the sun’s harsh rays.
Emporio Armani Matte Olive Square w/ Mirror Lens
Storage case and cleaning cloth
In terms of a marketing strategy for this sub label, Armani opted for innovative means that included television spots and huge street advertisements. A partnership with the film industry was established, not only for exposure but also as a catalyst for creativity.