Emporio Armani EA2093 features a squared aviator design in matte blue finish. Features include double bridge construction for durability and self-adjusting nose pads for a personalized fit. Fitted with dark blue lenses that provide 100% UV protection from the sun’s rays. Branding appears on both temples and on upper left lens.
Emporio Armani Matte Blue Pilot Hybrid
Storage pouch and cleaning cloth
In terms of a marketing strategy for this sub label, Armani opted for innovative means that included television spots and huge street advertisements. A partnership with the film industry was established, not only for exposure but also as a catalyst for creativity.