Emporio Armani offers a men’s sunglass frame that is super lightweight and beautifully designed. Textured temples with metal banding are details that make these uniquely your own. Branding featured on both temples and upper left lens. The blue flash lenses offer 100% UV protection from the sun’s harsh rays.
Emporio Armani Matte Blue Classic w/ Mirror Lens
In terms of a marketing strategy for this sub label, Armani opted for innovative means that included television spots and huge street advertisements. A partnership with the film industry was established, not only for exposure but also as a catalyst for creativity.