Emporio Armani lends a sporty aesthetic to the classic aviator. Features include a matte black finish with a metal stripe running through the rubber coated temples. Fitted with brown-green gradient lenses that provide 100% UV protection. Eagle logo appears at temples while house brand printed on upper left lens.
Emporio Armani Matte Black Aviator w/ Gradient Lens
Storage pouch and cleaning cloth
In terms of a marketing strategy for this sub label, Armani opted for innovative means that included television spots and huge street advertisements. A partnership with the film industry was established, not only for exposure but also as a catalyst for creativity.