This modern pilot design from Emporio Armani features acetate frame construction in a distinctive sand/brown color way. Saddle bridge and barrel hinges allow for both all day comfort and durability. Fitted with brown lenses that provide 100% UV protection. House branding on temples and upper left lens finish off this sleek look.
Emporio Armani Brown/Multi Modern Pilot
Storage case and cleaning cloth
In terms of a marketing strategy for this sub label, Armani opted for innovative means that included television spots and huge street advertisements. A partnership with the film industry was established, not only for exposure but also as a catalyst for creativity.