This Euro-cool style from Armani Exchange features a matte black pilot facade with silver tone temples and rubberized orange temple tips. Brown gradient lenses provide 100% UV protection from the sun’s harsh rays. Textured logos prominently displayed on temples while house brand appears on upper left lens.
Emporio Armani Browline Pilot w/ Gradient Lens
Storage pouch and cleaning cloth
In terms of a marketing strategy for this sub label, Armani opted for innovative means that included television spots and huge street advertisements. A partnership with the film industry was established, not only for exposure but also as a catalyst for creativity.