This model from Emporio Armani features a stylized pilot design made from lightweight acetate in a black finish. Barrel hinges and integrated nose pads allow for both durability and all day wear-abiliy. Fitted with grey lenses that provide 100% UV protection from the sun’s harsh rays.
Emporio Armani Black Stylized Pilot
Storage case and cleaning cloth
In terms of a marketing strategy for this sub label, Armani opted for innovative means that included television spots and huge street advertisements. A partnership with the film industry was established, not only for exposure but also as a catalyst for creativity.