This model is characterized by a classic soft square design in a black finish. The distinctive opening of the raw cut lenses create a unique aesthetic all your own. Green lenses provide 100% UV protection from the sun’s harmful rays. Branding displayed on both temples while subtle branding printed on upper left lens.
Emporio Armani Black Square
Storage case and cleaning cloth
In terms of a marketing strategy for this sub label, Armani opted for innovative means that included television spots and huge street advertisements. A partnership with the film industry was established, not only for exposure but also as a catalyst for creativity.