Meet your new poolside companion. This timeless offering from Emporio Armani features a masculine square design made from acetate in a black finish. Fitted with grey/green lenses that provide 100% UV protection from the sun’s harsh rays. Cut-away logos appear at temples while house branding is etched on upper left lens.
Emporio Armani Black Square w/ Grey-Green Lens
Storage pouch and cleaning cloth
In terms of a marketing strategy for this sub label, Armani opted for innovative means that included television spots and huge street advertisements. A partnership with the film industry was established, not only for exposure but also as a catalyst for creativity.