The frame is specially designed for men. Sporting clear lines, New School Cool meets traditional quality. Black eyeglasses are a must-have. They can be combined with anything and refine any style. Whether at your desk, in a club or at a fashion show – black always fits. Fitted with grey lenses that offer 100% UV protection from the sun’s harmful rays.
Emporio Armani Black Square Classic
Storage pouch and cleaning cloth
In terms of a marketing strategy for this sub label, Armani opted for innovative means that included television spots and huge street advertisements. A partnership with the film industry was established, not only for exposure but also as a catalyst for creativity.