Flattering, feminine and stylish, this model from Emporio Armani features a slightly oversize soft square design with sloping brown line that softens the edges. Acetate frame construction and steel barrel hinges ensure long lasting durability. Grey gradient lenses provide 100% UV protection from the sun’s harmful rays. Branding appears at temples and upper left lens with eagle logos wrapping around corners.
Emporio Armani Black Oversize Soft Square w/ Gradient Lens
Storage case and cleaning cloth
In terms of a marketing strategy for this sub label, Armani opted for innovative means that included television spots and huge street advertisements. A partnership with the film industry was established, not only for exposure but also as a catalyst for creativity.