Under Armour

Under Armour was founded in 1996 by former University of Maryland football player Kevin Plank with a mission to make a better T-shirt—one that offered compression, wicked sweat, and helped regulate body temperature. Today, Under Armour is a leader in performance gear, from apparel to accessories like sunglasses, all designed to keep athletes cool, dry, and focused. With advanced fabric technology and innovation at its core, every product—whether a shirt or a pair of shades—is built to make you better.